Creating a successful career fair booth
At most college career fairs, college students tend to walk
around each booth puzzled before deciding to leave. Sometimes
the feeling of intimidation and nervousness becomes overwhelming
for the student when they approach a recruiter to ask information
about a particular job.
As recruiters, you can do a great deal
and generate interest in your business and promote meaningful
conversations with our students. Here are a few suggestions for a successful Career Fair experience:
Preparation of your goal (what are you trying to accomplish?)
- Establish a recruitment program that is designed to provide full/part time employment or internship opportunities.
- Share information about career opportunities, new programs and services within your company.
- Create a professional atmosphere to enhance your company's
image and name recognition.
- Be prepared and punctual (early setup). Motivated students
tend to arrive early to job fairs.
"Displaying Excellence" to your exhibit!
- Think of your exhibit as a stage for exchanging
information and you are the main attraction.
- Exhibits should provide some form of visualization (pictures)
of the nature of your company's mission.
- Color enhances a persons initial reaction to an exhibit.
- Bring enough literature to last throughout the day is
a foolproof way of initiating conversation
about your company.
The "Right" Staff (YOU) = SUCCESS!
- Establishing a good first impression can go a long way.
Students will always remember a representative's personality
- Distributing the right information to students can produce excellent results.
- Standing at the front of your exhibit with assertiveness can gain more attention to your organization.
- Conducting post - fair follow ups to all inquiries will
show your company's credibility and desire to hire.
- Unless you absolutely have to leave, it's a good idea
to remain at your booth so that no on-looker is missed.
Design an "Award Winning" Booth
- Project an image that will represent a style of professionalism
and interest that can ignite attention to on-lookers.
- Creating legible displays will not only attract interest, but establishes credibility.
- Using enticements such as promotional gifts can serve as “icebreakers” to develop better connections with students.
- Remembering to include business cards, applications, brochures & signup sheets (for follow-up calls) will ensure success.